About

How we got started

It all began with a love of travel and the art of different cultures. I first dabbled in importing in the summer of 2012 on a trip to Bali with my partner. I brought back silver jewelry, tapestries and some clothing. Everything sold very quickly but the clothing sold out in a couple of weeks. In no time I had a wait list of customers wanting more styles and colors. I had planned to hop on a plane and go back right away but as life would have it, I had my son shortly after and the Bali imports would have to be on hold for a moment. I went back in 2015 on my own. I had never traveled to another country by myself it was such a powerful experience and I learned so much about who I was and where I wanted this journey to lead me. I ordered so much I had to send many large boxes by boat, not the suitcase size order I had in 2012. It all started with wrapped bundles of clothing in my hotel and knowing this was just the beginning of this journey. The travels continue, the collection grows, and the Ruby Sera adventure just keeps getting better. We now import from Bali, Thailand and India with new designs and styles to be introduced later this year.

About the Founder

Erica Claire brings you imports and designs from around the world in Yoga, Boho and Hippie styles. We source and design quality clothing that is handmade and built to last. At Ruby Sera we recognize and see the beauty in all women and our clothing is created to honor and celebrate your most beautiful you.

One for One

Ruby Sera is a One for One company. We have partnered with ‘One Tree Planted’ and we plant one tree for every item sold through our site. ‘One Tree Planted’ allows you to pick the destination of your reforestation project. Currently we are planting trees in Indonesia and we rotate around the Globe throughout the year based on environmental need. Indonesia is one of the most deforested countries in the world due to the palm oil industry. We import many designs from Bali and felt a calling to give back to the land and people we love so much. Join our mailing list to hear about our reforestation projects and be involved in the green love we are sharing with our business.